At a Glance:

Advisor:
Floyd : Mark Upton
Mark Upton, Program Director & Instructor of Marketing Management
Office: J159
Phone: 706-295-6981
Email:
Campus: Floyd County Campus
Department: Marketing Management

Credentials

M.P.A Jacksonville State University; B.S., Jacksonville State University


Video: The Marketing Management Program

Marketing (MM13)

Offered at the Following Campus

  • Floyd County Campus

Program Overview

The Marketing Management program is designed to prepare students for employment in a variety of positions in today's marketing and management fields. The Marketing Management program provides learning opportunities that introduce, develop, and reinforce academic and occupational knowledge, skills, and attitudes required for job acquisition, retention, and advancement. Additionally, the program provides opportunities to upgrade present knowledge and skills or to retrain in the area of marketing management. Graduates of the program receive a Marketing Management diploma with specializations in marketing management, entrepreneurship, retail management, e-business, and professional selling.

Course Overview

Credit Hours
General Education Curriculum (15 hours)
Explores the analysis of literature and articles about issues in the humanities and in society. Students practice various modes of writing, ranging from exposition to argumentation and persuasion. The course includes a review of standard grammatical and stylistic usage in proofreading and editing. An introduction to library resources lays the foundation for research. Topics include writing analysis and practice, revision, and research. Students write a research paper using library resources and using a formatting and documentation style appropriate to the purpose and audience.
XXX
xxx
Humanities/Fine Arts Elective
3
XXX
xxx
Social/Behavior Sciences Elective
3
XXX
xxx
General Education Core Elective from Area I, II, or III
3
and one of the following (3 hours)
Emphasizes algebra, statistics, and mathematics of finance. Topics include fundamental operations of algebra, sets and logic, probability and statistics, geometry, mathematics of voting and districting, and mathematics of finance.
3
Emphasizes functions using real-world applications as models. Topics include fundamental concepts of algebra; functions and graphs; linear, quadratic, polynomial, exponential, and logarithmic functions and models; systems of equations; and optional topics in algebra.
MATH
1111
3
Emphasizes techniques of problem solving using algebraic concepts. Topics include fundamental concepts of algebra, equations and inequalities, functions and graphs, and systems of equations; optional topics include sequences, series, and probability or analytic geometry.
Occupational Curriculum (36 hours)
Introduces the fundamental concepts, terminology, and operations necessary to use computers. Emphasis is placed on basic functions and familiarity with computer use. Topics include an introduction to computer terminology, the Windows environment, Internet and email, word processing software, spreadsheet software, database software, and presentation software.
Introduces the basic financial accounting concepts of the complete accounting cycle and provides the student with the necessary skills to maintain a set of books for a sole proprietorship. Topics include: accounting vocabulary and concepts, the accounting cycle for a personal service business, the accounting cycle for a merchandising business, inventory, cash control and receivables. Laboratory work demonstrates theory presented in class.
Provides an overview of digital technology used for conducting business. Students will learn the application of business activities using various digital platforms.
This course emphasizes the trends and the dynamic forces that affect the marketing process and the coordination of the marketing functions. Topics include effective communication in a marketing environment, role of marketing, knowledge of marketing principles, marketing strategy, and marketing career paths.
This course introduces the fundamental principles and practices associated with promotion and communication. Topics include: purposes of promotion and IMC, principles of promotion and Integrated Marketing Communication (IMC), budgeting, regulations and controls, media evaluation and target market selection, integrated marketing plans, trends in promotion, and promotion and communication career paths.
MKTG
2090
3
This course conveys marketing research methodolgy. Topics include; role of marketing research, marketing research process, ethics in marketing research, research design, collection data analysis, reporting, application of marketing research, and marketing research career paths.
3
This course introduces professional selling skills and processes. Topics include: professional selling, product/sales knowledge, customer analysis/relations, selling process, sales presentations, and ethics of selling.
This course introduces the study of contracts and other legal issues and obligations for businesses. Topics include: creation and evolution of laws, court decision processes, legal business structures, sales contracts, commercial papers, Uniform Commercial Code, and risk-bearing devices.
Develops skills and behaviors necessary for successful supervision of people and their job responsibilities. Emphasis will be placed on real life concepts, personal skill development, applied knowledge and managing human resources. Course content is intended to help managers and supervisors deal with a dramatically changing workplace being affected by technology changes, a more competitive and global market place, corporate restructuring and the changing nature of work and the workforce. Topics include: Understanding the Managers Job and Work Environment; Building an Effective Organizational Culture; Leading, Directing, and the Application of Authority; Planning, Decision-Making, and Problem-Solving; Human Resource Management, Administrative Management, Organizing, and Controlling.
3
This course reiterates the program outcomes for marketing management through the development of a marketing plan. Topics include: the marketing framework, the marketing plan, and preparing a marketing plan for a new product.
XXX
xxx
Elective
3
and one of the following (3 hours)
This course introduces opportunities and international strategies employed in the global marketplace. Topics include: the environment of internatinal marketing, analyze international marketing opportunities, international market entries, design an international marketing strategy, and career paths in international marketing.
MKTG
2290
3
This course applies and reinforces marketing and employability skills in an actual job placement or practicum experience. Topics include: problem solving, adaptability to the job setting, use of proper interpersonal skills, application of marketing skills, and professional development.
Choose One Specialization Below (11-12 Credit Hours) (0 hours)
Marketing Management Specialization (12 hours)
MKTG
1370
3
This course analyzes consumer behavior and applicable marketing strategies. Topics include: The nature of consumer behavior, influences on consumer behavior, consumer decision-makeing process, role of research in understanding consumer behavior, and marketing strategies.
MKTG
2060
3
This course presents the advanced concepts and principles needed in the pharmacy technology field. Topics include: physician orders, patient profiles, pharmacy data systems, job readiness, leagal requirements, inventory and billing, pharmaceutical calculations review and pharmacology review.
XXX
xxx
Marketing Elective
3
and one of the following (3 hours)
MKTG
1210
3
This course introduces the marketing skills required in a service business. Topics include: foundation of services marketing, managing service delivery/encounters, services marketing stategy, and aligning strategy service design, and standards.
Continues the development of student knowledge and skills applicable to pharmacy technology practice. Topics include: idspensing responsibilities, physician orders, controlled substances, hyperalimentation, chemotherapy, patient profiles, pharmacy data systems, ophthalmic preparations, and hospital/retail/home health pharmacy techniques.
Entrepreneurship Specialization (12 hours)
MKTG
2210
6
This course provides an overview of the steps in establishing a business. A formal business will be created. Topics include planning, location analysis, financing, developing a business plan, and entrepreneurial ethics and social responsibility.
This course introduces competencies required in managing a small business. Topics include: nature of small business management, business management and organizational change, marketing strategies, employee relations, financial planning, and business assessment and growth.
and one of the following (3 hours)
Continues the development of student knowledge and skills applicable to pharmacy technology practice. Topics include: idspensing responsibilities, physician orders, controlled substances, hyperalimentation, chemotherapy, patient profiles, pharmacy data systems, ophthalmic preparations, and hospital/retail/home health pharmacy techniques.
MKTG
1210
3
This course introduces the marketing skills required in a service business. Topics include: foundation of services marketing, managing service delivery/encounters, services marketing stategy, and aligning strategy service design, and standards.
e-Business Specialization (11 hours)
MKTG
2210
6
This course provides an overview of the steps in establishing a business. A formal business will be created. Topics include planning, location analysis, financing, developing a business plan, and entrepreneurial ethics and social responsibility.
BUSN
2170
2
This course provides instruction in the concepts necessary for individuals to create and manage professional quality web sites. Topics include: WebSite Creation, Web Page Development and Design, Hyper link Creation, Test, and Repair, Integration, Web Site Navigation, and Web Site Management.
and one of the following (3 hours)
Continues the development of student knowledge and skills applicable to pharmacy technology practice. Topics include: idspensing responsibilities, physician orders, controlled substances, hyperalimentation, chemotherapy, patient profiles, pharmacy data systems, ophthalmic preparations, and hospital/retail/home health pharmacy techniques.
MKTG
1210
3
This course introduces the marketing skills required in a service business. Topics include: foundation of services marketing, managing service delivery/encounters, services marketing stategy, and aligning strategy service design, and standards.
Retail Management Specialization (12 hours)
3
This course focuses on the components of the visual merchandising of goods and services. Topics include: design and color principles, tools and materials of the trade, lighting and signs, installation of displays, store planning, safety, and related areas of visual merchandising and display.
MKTG
1370
3
This course analyzes consumer behavior and applicable marketing strategies. Topics include: The nature of consumer behavior, influences on consumer behavior, consumer decision-makeing process, role of research in understanding consumer behavior, and marketing strategies.
Continues the development of student knowledge and skills applicable to pharmacy technology practice. Topics include: idspensing responsibilities, physician orders, controlled substances, hyperalimentation, chemotherapy, patient profiles, pharmacy data systems, ophthalmic preparations, and hospital/retail/home health pharmacy techniques.
This course emphasizes the planning, staffing, leading, organizing, and controlling management functions in a retail operation. Topics include: the retailing environment, retailing strategy, supply chain management, financial planning, financial strategies, employee relations, and career paths in retailing.
Professional Selling Specialization (12 hours)
MKTG
2060
3
This course presents the advanced concepts and principles needed in the pharmacy technology field. Topics include: physician orders, patient profiles, pharmacy data systems, job readiness, leagal requirements, inventory and billing, pharmaceutical calculations review and pharmacology review.
MKTG
1370
3
This course analyzes consumer behavior and applicable marketing strategies. Topics include: The nature of consumer behavior, influences on consumer behavior, consumer decision-makeing process, role of research in understanding consumer behavior, and marketing strategies.
MKTG
1210
3
This course introduces the marketing skills required in a service business. Topics include: foundation of services marketing, managing service delivery/encounters, services marketing stategy, and aligning strategy service design, and standards.
MKTG
2160
3
This course emphasizes advanced sales presentation skills needed in professional selling. Topics include: managing effective customer relationships, self-management, sales force training, slaes force development, and career paths in professional selling.