At a Glance:

Floyd: Mark Upton
Mark Upton, Program Director & Instructor of Marketing Management
Office: J159
Phone: 706-295-6981
Campus: Floyd County Campus
Department: Marketing Management

VIDEO: The Marketing Management Program

Marketing Specialist (MS21)

Offered at the Following Campus

  • Floyd County Campus

Program Overview

The marketing specialist program prepares individuals to execute a company's marketing plans.

Course Overview

Credit Hours
Required Courses (12 hours)
This course emphasizes the trends and the dynamic forces that affect the marketing process and the coordination of the marketing functions. Topics include effective communication in a marketing environment, role of marketing, knowledge of marketing principles, marketing strategy, and marketing career paths.
This course introduces professional selling skills and processes. Topics include: professional selling, product/sales knowledge, customer analysis/relations, selling process, sales presentations, and ethics of selling.
This course introduces the fundamental principles and practices associated with promotion and communication. Topics include: purposes of promotion and IMC, principles of promotion and Integrated Marketing Communication (IMC), budgeting, regulations and controls, media evaluation and target market selection, integrated marketing plans, trends in promotion, and promotion and communication career paths.
Marketing Elective