At a Glance:

Advisor:
Floyd & Gordon: Mark Upton
Mark Upton, Program Director & Instructor of Marketing Management
Office: J159
Phone: 706-295-6981
Email:
Campus: Floyd County Campus
Department: Marketing Management

Credentials

M.P.A Jacksonville State University; B.S., Jacksonville State University

Entrepreneurship (EN11)

Offered at the Following Campuses

  • Floyd County Campus
  • Gordon County Campus

Program Overview

This program generally prepares individuals to perform development, marketing and management functions associated with owning and operating a business.

Course Overview

Credit Hours
Required Courses (12 hours)
This course introduces the study of contracts and other legal issues and obligations for businesses. Topics include: creation and evolution of laws, court decision processes, legal business structures, sales contracts, commercial papers, Uniform Commercial Code, and risk-bearing devices.
MKTG
2210
6
This course provides an overview of the steps in establishing a business. A formal business will be created. Topics include planning, location analysis, financing, developing a business plan, and entrepreneurial ethics and social responsibility.
and one of the following (3 hours)
Develops skills and behaviors necessary for successful supervision of people and their job responsibilities. Emphasis will be placed on real life concepts, personal skill development, applied knowledge and managing human resources. Course content is intended to help managers and supervisors deal with a dramatically changing workplace being affected by technology changes, a more competitive and global market place, corporate restructuring and the changing nature of work and the workforce. Topics include: Understanding the Managers Job and Work Environment; Building an Effective Organizational Culture; Leading, Directing, and the Application of Authority; Planning, Decision-Making, and Problem-Solving; Human Resource Management, Administrative Management, Organizing, and Controlling.
This course introduces competencies required in managing a small business. Topics include: nature of small business management, business management and organizational change, marketing strategies, employee relations, financial planning, and business assessment and growth.